![]() The station's primary operations also moved to a brand new studio in Winter Park in 1991, located on Wymore Road, alongside Interstate 4. 1), near International Speedway Boulevard ( US 92) in Daytona Beach. Under H&C, WESH closed its original Holly Hill studio in 1989, replacing it with a new studio on Ridgewood Avenue ( U.S. Cowles exited broadcasting in 1984 and sold two of its stations, WESH and Des Moines' KCCI, to H&C Communications of Houston. WESH was the only NBC affiliate under Cowles Communications ownership during various points in the company's history Cowles also owned at least three CBS-affiliated stations and two ABC affiliates (one of the two ABC affiliates, WHTN-TV (now WOWK-TV) in Huntington, West Virginia, was affiliated with CBS and ABC on separate occasions during Cowles ownership that station has since switched back to CBS). Cowles later moved its headquarters to Daytona Beach, and built a satellite studio in Winter Park. Perry sold WESH to Cowles Communications of Des Moines, Iowa in 1965. Also, WESH analog was short-spaced to WTHS-TV (channel 2, now WPBT), the PBS member station in Miami. WESH's analog tower was located farther north than the other major Orlando stations because of Federal Communications Commission (FCC) rules at the time requiring a station's tower to be within 15 miles (24 km) of its city of license. ![]() On that day, the station activated a new 1,000-foot (300 m) tower in Orange City. It finally became the sole NBC affiliate for the Central Florida market on November 5, 1957. As such, it shared the NBC affiliation in Central Florida with WDBO-TV (now WKMG-TV). This limited its coverage to Volusia County. However, WESH's original tower was only 300 feet (91 m) high, which was tiny even by 1950s standards. The original studio was located in Holly Hill, near Daytona Beach. Wright Esch (for whom the station is named) won the license, but sold it to Perry Publications of Palm Beach just before the station went on the air. WESH first went on the air on June 11, 1956. Today it also promotes a VIPIR 3D radar system, taking advantage of the fact that the radars at Melbourne, Tampa, Jacksonville and Miami can all reach Orlando, in addition to "SuperDoppler 2." It is installed on top of the tower located at the Winter Park broadcast studio. WESH was the first station in Orlando to carry an on-site radar facility, "SuperDoppler 2", as opposed to relying on National Weather Serviceradars. WESH can also be seen on the fringes of the Tampa Bay and Jacksonville markets. ![]() Since the Gainesville market didn't carry a local NBC service, the station also served as the default NBC affiliate for the Gainesville market this changed on January 1, 2009, when WNBW channel 9, the NBC affiliate for Gainesville, signed on the air (though Cox plan to keep WESH on its lineup). Wright ESc H (original licensee for the station) ![]() WESH 2 News (newscasts) (pronounced as "Wesh") WESH-TV can be seen on Bright House Networks channel 4 and Comcast channel 3. At the time the tower was built, it was the tallest man-made structure in Florida, at 1,740 feet (530 m). WESH's transmitter is located in Christmas and digital translators in Orange City (at the former analog tower) and Ocala. It is currently owned by Hearst Television along with the area's CW affiliate, WKCF. It transmits its digital signal on VHF channel 11, which redirects to virtual channel 2.1, reflecting its former analog channel assignment, through PSIP. It is licensed to Daytona Beach, with studio facilities in Winter Park. WESH is the NBC affiliate in Orlando, Florida. ![]()
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